Radiohead’s 1995 critique of consumer culture, directed by Jake Scott.
Can’t help but make connections with one of the final scenes in Bigelow’s The Hurt Locker (2008), in which Sgt. James faces the insurmountable difficulty of choosing a box of cereals in the supermarket.
Also, do I see some Campbell’s soup cans in the videoclip? (Warhol reference alert).